Options Media Group Holdings, Inc. is a leading Internet and mobile based marketing services provider. The company conducts its business activities through two wholly owned subsidiaries called Options Acquisition Sub and 1-Touch Marketing, LLC. Together both subsidiaries have an access to more than 150 million opted-in customers, 174 million postal database, and 21 million email marketing business records.
1 Touch and Options Media Web advertising networks help marketers place banner ads on a network of targeted sites, both domestically and globally. Around the start of 2010, the company made a strategic acquisition of a mobile mailing platform. Four months later, it was followed by another key acquisition of PhoneGuard.
E-mail Service Provider
Options Media Group Holdings provides an email service provider (ESP) platform for marketers to reach out to subscribers within the customer database. The company offers three levels of ESP services, including guide-me consultancy services, do-it-for-me comprehensive application service provider (ASP) solutions, and do-it-yourself Stand-Alone solution.
The Options Media ESP offers services, which include data management, account services, sender policy framework, deliverability, analytics, sender identification, and customizable parameters. 1 Touch provides opt-in email marketing right from creative designing to creation of customized lists to deployment and analytics.
Mobile and Web Marketing
Options Media provides three different types of mobile marketing services, which include PUSH, PULL, and Bluetooth Proximity Marketing. PUSH is an SMS message service that sends a message to a list similar to opt-in mailing lists. The message is “pushed out” or broadcasted to mobile phone numbers on the SMS database.
PULL is a type of messaging that is started by the user in response to an ad prompt to text in a particular keyword a short code mobile phone number. SMS Bluetooth Proximity Marketing refers to a message delivered to any Bluetooth device that comes within 300 feet of a special transmitter.
The web advertising arm of Options Media offers customized banner ad programs on its network of national and global websites. The customers can choose from a range of consumer segments to target their marketing message to most promising prospects. The company also develops customized lead generation programs for each advertiser.
PhoneGuard, Inc. is a subsidiary of Options Media Group Holdings, and is a major provider of mobile apps software. A software application suite for personal security and anti-texting is the flagship product of the company. It is a next-generation software suite packed with the most powerful set of functions and features available on the market today. The software can be downloaded to a mobile phone, and allows for GPS tracking of the mobile phone in order to compute the vehicle’s travel speed.
Beyond a specified speed limit, the software will automatically lock the keyboard and stop the user from texting, emailing, or surfing the Internet. That is the primary purpose of PhoneGuard’s software, but employers and parents also use it to monitor the driving habits of the mobile phone user, and help prevent over-speeding.
PhoneGuard’s full version integrates exciting functions and features for effective management of a smart phone. These include data recovery, full phone administration, panic button, GPS phone tracking, geo fencing, speed control and a variety of other apps that help protect the data and the handset. They also provide a number of safety and security features to ensure a secure experience for the mobile phone user.